Buyers get access to sellers. Sellers get access to buyers.
One marketplace.
Access. Trade. Growth.
Frequently asked
Questions buyers & sellers ask us.
For buyers
Because your suppliers may already be trading through Btwentyfour. One membership gives you access through a shared trade infrastructure instead of managing hundreds of individual supplier connections.
Many buyers discover that a significant part of their supplier network is already active on the marketplace. We help you map your supplier universe and identify the opportunity.
A Btwentyfour membership does not replace your suppliers. It simplifies how you trade with them.
One connection. One product data standard. One trade infrastructure. Less duplicate work, fewer integrations and lower operational costs.
Most buyers can begin with suppliers already active on the marketplace and expand from there.
For sellers
Because buyers are already active on the marketplace. Membership gives you access to existing buying power, not just another platform.
Many sellers discover that several of their existing customers are already active on the marketplace.
No. The marketplace is designed to reduce complexity by allowing sellers to trade through one shared infrastructure.
First by activating existing buyers, then by expanding to additional buyers already active on Btwentyfour.
We activate your trade setup, run testing, and help you start trading as quickly as possible.
Btwentyfour locations
One marketplace. Five addresses.
Btwentyfour operates from strategic locations across Europe and the United States, supporting buyers and sellers through one shared marketplace infrastructure.
Switzerland
ZugHQ
Germany
Munich
Sweden
Stockholm
Sweden
Uppsala
USA
New York
The story of Btwentyfour
B2B trade should be easier.
Btwentyfour was founded in 2000 around a simple belief: B2B trade should be easier.
For more than two decades, we have helped businesses buy and sell through technology, services and digital trade infrastructure.
But over time, we realized something important:
The future of B2B trade isn't more tools. It's a better way to trade.
The marketplace for B2B trade
Buyers access sellers. Sellers access buyers. One marketplace.
A place where buyers access sellers, sellers access buyers, and trade happens through one shared marketplace.
Not to add complexity. To remove it.
Our vision
To become the home of B2B trade.
The place where companies discover, connect and trade.
Just as B2C became easier through marketplaces, we believe it is time for B2B trade to do the same.
For all questions relating to the processing of your personal data or to exercise your rights, please contact us at the address above, marking your communication "Privacy".
02Scope & Applicable Law
Btwentyfour AG is incorporated in Switzerland and is primarily subject to the Swiss Federal Act on Data Protection (revFADP / nDSG), which has applied since 1 September 2023.
Where we process personal data of individuals located in the European Economic Area (EEA) or the United Kingdom, the EU General Data Protection Regulation (GDPR) and, where applicable, the UK GDPR apply in addition.
This Privacy Statement explains which personal data we collect through our website (www.btwentyfour.com), how we use it, with whom we share it, and what rights you have.
03Data We Collect and Why
Category
Data types
Purpose
Legal basis (GDPR)
Legal basis (nDSG)
Website usage data
IP address (anonymised), browser, pages visited, session duration
Web analytics, performance optimisation
Art. 6(1)(f) – legitimate interest
Legitimate interest
Contact / enquiry data
Name, business e-mail, phone, company, message content
Handle enquiries, CRM management
Art. 6(1)(b) – pre-contractual; (f)
Contract performance / legitimate interest
Marketing interaction data
E-mail opens/clicks, form submissions, page views (HubSpot cookie)
Lead nurturing, personalised comms
Art. 6(1)(a) – consent; (f)
Consent / legitimate interest
B2B contact data (Cognism)
Company, job title, business e-mail, phone, LinkedIn URL
Outbound B2B sales prospecting
Art. 6(1)(f) – legitimate interest
Legitimate interest
Advertising data
Hashed e-mail, LinkedIn Member ID, ad interactions
Retargeting, campaign measurement
Art. 6(1)(a) – consent
Consent
04HubSpot – CRM & Marketing Platform
We use HubSpot (HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA) as our CRM and marketing automation platform.
What HubSpot processes
Contact details submitted via website forms (name, company, e-mail, phone)
Website visitor behaviour via the HubSpot tracking cookie (__hssc, __hssrc, hubspotutk)
E-mail engagement data (opens, clicks, unsubscribes)
Purpose & legal basis
HubSpot helps us manage leads and customer relationships, send marketing communications, and measure campaign effectiveness. HubSpot acts as our data processor under a Data Processing Agreement (DPA) pursuant to Art. 28 GDPR and equivalent nDSG provisions.
Transfer safeguards
HubSpot is certified under the EU-US Data Privacy Framework. We additionally rely on Standard Contractual Clauses (SCCs). See HubSpot's Privacy Policy at legal.hubspot.com/privacy-policy↗.
Opt-out
You may opt out of HubSpot tracking cookies via our cookie consent banner. Every marketing e-mail contains an unsubscribe link.
05Cognism – B2B Contact Data Provider
We use Cognism Limited (7 Bishopsgate, London EC2N 3AR, United Kingdom) as a data provider for outbound B2B sales activities. Cognism compiles publicly available and legitimately sourced professional contact data.
Data categories received
Business name, job title, and seniority level
Business e-mail address and direct-dial telephone number
Company name, size, and industry
LinkedIn profile URL
Legal basis
We process this data on the basis of our legitimate interest in communicating with decision-makers at companies that may benefit from Btwentyfour's B2B integration and supply-chain network services (Art. 6(1)(f) GDPR; legitimate interest under nDSG).
Right to object
You may object to our use of your contact details for prospecting at any time by e-mailing privacy@btwentyfour.com. We will cease processing without delay.
06Google Analytics & Tag Manager
Our website uses Google Analytics 4 (GA4) and Google Tag Manager (GTM) provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Data may be transferred to Google LLC in the USA.
What is collected
Anonymised IP address (IP masking is enabled)
Pages visited, time on page, scroll depth, and events
Browser, device type, and operating system
Referring website and campaign parameters (UTM)
Purpose & legal basis
We use these tools to understand website interactions and improve our content. Processing is based on your consent (Art. 6(1)(a) GDPR / nDSG), granted via our cookie consent banner.
Opt-out
Refuse analytics cookies via our cookie consent banner
24 months from last interaction; then deleted or anonymised
Cognism prospect data
Until opt-out or 12 months from acquisition if no engagement
LinkedIn Insight Tag data
90 days (LinkedIn's standard retention)
E-mail correspondence
10 years (Swiss commercial record-keeping obligation)
11Your Rights
Depending on your location and applicable law, you have the following rights:
Right
Description
Access (Art. 25 nDSG / Art. 15 GDPR)
Request a copy of the personal data we hold about you
Rectification (Art. 32 nDSG / Art. 16 GDPR)
Have inaccurate or incomplete data corrected
Erasure (Art. 32 nDSG / Art. 17 GDPR)
Request deletion of data no longer necessary
Restriction (Art. 18 GDPR)
Ask us to restrict processing in certain circumstances
Data portability (Art. 20 GDPR)
Receive your data in a structured, machine-readable format
Object (Art. 21 GDPR / nDSG)
Object to processing based on legitimate interest, incl. direct marketing
Withdraw consent
Withdraw consent at any time without affecting past processing
Submit requests to: privacy@btwentyfour.com. We will respond within 30 days (extendable to 90 days for complex requests under Swiss law; one month extendable to three months under GDPR).
You may also lodge a complaint with the relevant supervisory authority:
Switzerland: Federal Data Protection and Information Commissioner (FDPIC) – www.edoeb.admin.ch↗
EU/EEA: Data protection authority of your country of residence
12Security
We implement appropriate technical and organisational measures (TOMs) to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Measures include TLS encryption, access controls, and regular security reviews of our service providers.
13Changes to This Statement
We may update this Privacy Statement from time to time. The date of the latest version is always shown at the beginning of this document. For material changes, we will provide a more prominent notice on our website.